Crafty Devil Brewing
Brand strategy and ambassador programmes

What we did...

... develop sporting brand advocacy. From the beginning, we’ve worked with the independent Cardiff brewer to help leverage a sporting audience. From hosting events and PR to developing a new influencer strategy among the rugby community, we continue to spread the message of this thriving company using a variety of connected, multi-platform storytellers.

“Sporting Eric are proper rugby fans, so they know how to talk to them. They’ve helped us on many levels from PR and marketing through to events and influencer campaigns.”
Adam Edinborough, a co-founder of a Crafty Devil Brewing