Golf in Dubai
Always-on marketing, including campaigns and sponsorship

What we did...

... inspire with golf adventures for everyone. Sporting Eric is responsible for an entire new content ecosystem and the marketing activation for Golf in Dubai and the Golf in Dubai Championship. Developing the #GolfAdventures strategy to help deliver new audiences to Dubai, Sporting Eric tells the story of this world-class destination, highlighting the bucket-list golf offering, but delivering the message that the experience goes far beyond 18 holes of golf.

As part of our on-going always-on strategy, we’re bringing together the best storytellers from different sectors to help tell the story of Dubai and why, in a much-reduced travel market, it should still be at the top of your visit-list for 2021 and beyond. In addition to managing all digital channels, Sporting Eric was also tasked with developing and executing a strategy for the inaugural Golf in Dubai Championship, presented by DP World, a last-minute addition to the 2020 European Tour.