When Adam Jones met Rocco

Rhino Sport
Always-on marketing, including campaigns and sponsorship

What we did...

... redefine an iconic rugby brand. Sporting Eric has been managing Rhino’s entire marketing ecosystem for more than four years, helping the transition from purely rugby to multi-sport with our A Different Game campaign. We’ve delivered 80 per cent organic growth on social media; won a CMA Gold for our grassroots-focused Prop Star B2B campaign; and, more recently, helped the brand through lockdown with our #CrouchBindSettee and influencer work, including the When Adam Jones met Rocco children’s clothing and equipment campaign.

Sporting Eric has continually adapted as the market has changed, sometimes overnight – as was the case when we helped them launch an entire new product range during lockdown. This has ensured the brand has continued to thrive despite the toughest of times.

“Sporting Eric has reshaped the Rhino brand at a crucial time in our history, ensuring we always have rugby at our heart, but helping us take those values into the wider world of sport. Their always-on strategy allowed us to quickly and creatively pivot to deliver an entire new product range to a new audience during the COVID-19 pandemic. That new audience will now hopefully provide the foundation for a brighter future for the brand.”
Dave Reynish, managing director, Rhino Sport