Campaigns
Content should be at the heart of every modern-day sports marketing campaign. Sporting Eric creates content that engages, fuelled by stories that make people listen. Our campaigns find the sweet spot between what you want to say and what the audience wants to hear.
Our approach
We combine data and research with first-person experience and insight from our team of sport-specific leads to paint a unique picture of the audience landscape. This allows us to ensure we are able to look beyond the numbers and uncover potential angles that statistics don’t always reveal.
This strategy, combined with our content-driven storytelling creative, is then delivered to the right channels – both online and offline – to meet your audience needs. We create the right mix for you whether that’s digital and/or print; channel-specific social campaigns; user-generated content; or a blend of formats: from articles and videos to animations and podcasts to digital and print advertising.
Some of our campaigns...
Golf Adventures →
Prop Star →
#CrouchBindSettee →
When Adam Jones met Rocco →
Check-in for mental health →
“We loved the whole campaign,” said the CMA judges. “It was inventive, creative and ambitious, with great integration of on- and offline content.”
— Judges, CMA, in awarding Prop Star CMA Gold