Content Marketing
Content marketing through audience-first storytelling is at the heart of Sporting Eric’s offering. We engage the people you want to talk to with editorial-driven content that meets their needs and exceeds expectations while also delivering your brand message.
What makes our content different?
Simple, we know how to tell a good story. We don’t try and blur lines between editorial and advertorial-style content, we just work closely with our clients to unearth the great stories that they should be sharing with their audience. Whether it’s the tale of invading Vikings on golf courses in the fjordlands of Norway, celebrating heroic props from around the world, or kickstarting heated debate on cricket’s greatest all-rounders. Our storytelling engages.
We use the best writers, videographers, animators, and photographers to tell your story, with editorial excellence ingrained in the DNA of Sporting Eric – something that’s reflected in our regular award nominations for the BSME, CMA and SJA awards.
The right channels
The best content marketing starts with the story and then uses the most effective way to tell that story. Sporting Eric are experts at first finding that story, then delivering it through the most relevant, effective channel. We consider everything from digital to print to events, and then use the most engaging format, whether that’s video, articles, animation or audio, to tell your story.
The right storytellers
Ian Poulter regaling the merits of shopping, Brian Moore explaining that women’s rugby is the future, a British & Irish Lion sharing his passion for golf or a four-year-old called Rocco giving a scrummaging lesson to Adam Jones, Sporting Eric finds the right tone and voice to share your story. We can also put together influencer strategies, carefully choosing the right people to collectively engage their audience on your behalf.
Some of our favourite stories...
Verity Smith, the transgender prop breaking boundaries - Listen to the Podcast
Golf Architect Series, featuring Tom Mackenzie, Gil Hanse, and AW Tillinghast
Always-on marketing
Sporting Eric offers an always-on, one-stop marketing solution to help you engage on a regular basis with a sporting audience. We allow you to bring value to conversations across the right channels at the right time with nimble, creative content.
Our always-on approach to sports marketing means that we can quickly respond to changes in the world around us, creating content that is relevant and telling stories that deliver for both your brand and the audience. In short, we tell stories that make people listen.
Strategy is the first step for all of our marketing. We use data and research to underpin creative solutions that are driven by first-hand experience – our sport leads include Tom Mitchell, Team GB and England Sevens captain – in your target sports, giving you additional insight that can be missed by relying solely on figures and statistics.
What we can do...
Multi-platform content strategy, creation, delivery
Platform creation and development →
Print editorial, design and delivery →
Bespoke omni-channel campaigns →
Social media community →
Who we’ve done it for...
We currently deliver always-on marketing for a number of brands including Rhino, Golf in Dubai, Golf Traveller and our owned brand Rugby Journal.
What they say...
“Sporting Eric are part of the fabric of Rhino, they not only deliver our message across every marketing channel, but they play a big role in the overall direction of the brand, supporting our decisions in sponsorship, partnerships and product development.”
— Reg Clark, CEO, Rhino
“Having Sporting Eric as our always-on marketing agency has been key to the success of the brand, it’s allowed us to be agile and creative on all channels, both in B2B and B2C, and they’ve always delivered excellent content at very short notice.”
— Kimmo Ekroth, CSO, Golf Traveller